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Online dating sites have become an established, mainstream way for singles to search for potential relationships.  But are they  more successful than other ways of meeting people when it comes to matching people whose relationships will be successful?
Not necessarily, says current research.  Regardless of what the ads claim, a review of more than 400 studies of online dating found that personality similarity or interests had no effect on relationship well-being or satisfaction.   And the amount of time invested in “the hunt” is considerable.   Another study showed that people on dating sites spent an average of 12 hours a week searching and e-mailing potential partners.  They spent less than 2 hours a week actually meeting people in person!  So, although online dating has the benefit of increasing opportunities for meeting people in a minimally threatening context, one has to wonder if the amount of time spent online is worth the outcome.